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"He doesn't do much plumbing, or talk about his heritage"

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The Economist:How Super Mario became a global cultural icon.

Children—and their parents—lost days of their lives inside Mr Miyamoto's kingdom. "Super Mario Bros." sold 40m copies and the Mario franchise never looked back; it went on to produce more than 200 games, several television shows and one memorably lousy movie. By 1990 American children were more familiar with Mario than with Mickey Mouse.

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